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Gift cards are one of the simplest things to sell online. A happy customer buys one, and the person who gets it becomes your next customer. If people have to call or stop by to buy one, you're making a good sale harder than it needs to be.

An example from our portfolio

For Healthy Balance Bodyworks, a massage and stretch therapy studio, we built a site with service and package details, online booking, and gift card sales. Clients can buy a gift card on the same site where they learn about treatments and book their own sessions. See the Healthy Balance Bodyworks case study.

Gift certificates for appointment-based businesses

If you sell appointments, your booking system may handle gift certificates too. Our Nelson Scheduler booking plugin can issue and redeem gift certificates, sell multi-session packages, and take online payments.

Decide these before you start selling

  • Amounts. Fixed values, a specific service, or both.
  • Delivery. Will the buyer get a printable card, an email, or both?
  • Redemption. How will staff check and redeem a card?
  • Visibility. Put a gift card link in your main menu and near your services, and promote it before holidays.

Where gift cards fit

Gift cards work for many local businesses, including spas, studios, and restaurants. They're one piece of a bigger plan for selling online.

Learn more about ecommerce website design in Grand Rapids.

Talk it through with us. Book a free consultation at beemoremedia.com/contact or call 931-220-7630. Bee More Media, 271 Rasmussen Drive, Trufant, MI 49347. We work with businesses throughout Grand Rapids and West Michigan.